Sometimes I wonder: do people think I've forgotten how to make something go viral? It's not really something you forget...

The reason you don't have all of your friends running and telling you about DeSo is because we've been quietly iterating the *substance* of our DeSo apps (Focus, Openfund, HeroSwap) before another viral push. Because it's *way better* to have a million users try your products if you're actually going to *retain* them.

The combination of Focus and Openfund gives me personally enough conviction on our retention prospects to attempt another serious viral push, which is why you'll probably have all your friends telling you about DeSo when we launch Focus on July 30th.

But the key thing to understand about DeSo is that *regardless* of whether this next push succeeds in retaining users, the interest generated by it should have a very positive effect on the ecosystem. Among other things, we'll have clearly demonstrated that we're doing high-value things nobody else is doing to a much wider audience, and underscored that we're not going anywhere to our existing community.

And if Focus actually does succeed in retaining users-- well, it'll be the first real consumer product in crypto to have achieved that. So it'll likely bring an unprecedented level of excitement behind everything we've been doing for the past 5+ years.

Overall, I think we're pretty well-positioned. What am I missing?