In 2020 I knew two things:

-The crypto industry was not ready to onboard 1B users Onchain.
-There had to be a narrative even my grandma in Argentina could understand about crypto.

For the following 6 months, I research 100+ projects to find a project solving the issues above. I came across Bitclout (now $DeSo), and invested $5K to put some skin in the game and understand the platform. DeSo built a Twitter like crypto app and soared to $200M raised and 2M accounts created.

I was skeptical I would ever see that money coming out again, as there was no exit door to sell and I entered on the top of the hype cycle.

But in the meantime, I was learning the power of creator coins and felt like I was living in the future.

-"Would people feel comfortable having a price next to their name?"
-"Would my friends get upset if I sold their coins?"

Stop it.

"What the smartest people do on the weekend is what everyone else will do during the week in ten years"
-Chris Dixon

I see my friends growing social media accounts on Instagram and Twitter, but they are working on rented territory.

-They barely make anything from their hard working content.
-15% of their followers actually see their content.

I remember an investor buying $1K of my creator coin after interacting Onchain and getting 10% as founder's reward thinking "this is it". DeSo is innovating the concept of investing in ideas using social and crypto features to onboard 1B users Onchain. Even my grandma understands this narrative.

Three years in, and DeSo is about to launch Revolution Proof of Stake and

a new app Q1 in 2024 that can capture a bigger market than Bitclout did in 2021. Forward thinking creators deserve to position themselves now for the evolution of social media. Because if DeSo takes off, there will be so many opportunities to create $1M brands.

So creators can focus doing what they love - sharing epic content.