Thank you for sharing your plans.
It took me a while to translate the document for easy reading in one place.
If you don't mind, I'd like to share my thoughts.

I think it is more efficient to choose one developer audience: Web2 Devs with web3 intentions.
In my opinion, this is the most promising audience.
Pure web2 developers-it would take too long to attract them to build in web3, where there are still few users. Why would they move to web3 when they have the stability of web2?
Web3 developers-they're well versed in web3 and are able to make their own decisions about which blockchain to build on.

When choosing an audience, one might ask: Who isn't our target audience? Choose who to exclude and focus on your audience.

Developer engagement company slogan: Don't know where to start building in web3? Get a step-by-step plan on how to build your first decentralized app on the DeSo blockchain!

Why join DeSo?
To build your first decentralized app.
How?
Apply to join the DeSo Developer Community (Form).
What do you get?
An action plan, documentation, tutorials, guides, videos about building in DeSo, etc.
Support and feedback chat for DeSo developers.
Result: your first decentralized app.

Level of proficiency in web3 development tools - any level, from don't know anything to tried to build in web3.

Advantage of building on the DeSo blockchain:
Familiar programming languages: Java, Python, C, C++, C#, SQL, JavaScript, TypeScript, PHP, GO, Rust etc.
Gas Savings
User traffic generated by all applications built in DeSo

Apps options:
- NFTs tools
- DeFi tools
- Creator tools
- Investor tools
- DAOs tools
- Analytical Tools
- Copies of all the most popular web2 social apps

I may have missed something, but I've conveyed the gist:)