The most difficult thing about building a #Web3 brand is letting go of the need for control.

Building in public, with the community, requires to shift from looking for a predictable journey to embracing the fluctuations that come with being community-centric.

The Web3 entrepreneur must be a constant learner and not be afraid to fail and pivot more often than a classic one.

Brands must be hyper agile, culturally relevant, and community-driven — that’s why @Apolleo exists.

Curious what is your perspective on this!?

#branddesign #web3community #web3marketing