I don’t even know what it means but I know it’s big ! 🚀🚀

Haha to put it simply…

A lot of folks often ask why does content and user discovery suck on DeSo, which is a very legitimate and fair question. 

Well there’s two problems here, one is the API which pulls the data. This is something we’re fixing now so we can have a very flexible API that takes all of the data indexed on DeSo and retrieves it more efficiently to do much more interesting mappings and combinations. The output of this will be better feeds and discovery, and way more potential too. 

But more importantly is the data itself. Right now, only a little amount of data gets captured such as likes, diamonds, follows, posts, comments, replies, etc.

However, with something like associations, there’s a lot of new interesting types of data that will start to appear, like around verifications, endorsements, blocks, reactions, moderation, etc. and both at the user level and post level. And every app on the network can tap into this and keep feeding it more new signals. 

So this basically just widens the social graph to include a lot more new data points, and when combined with the new API, you can build algorithmic feeds that surface far more richer and personalized content based on interests and behavior. 

What makes this unique, is that on Facebook, Twitter or Instagram today - it’s all closed-off so you don’t have the option of seeing what’s happening under the hood. And the apps effectively lock you in so you can’t really just leave if you dislike how they’re using that data to surface content to you because that means you’ll leave your network behind. 

Not to mention they’re fully aligned to showing you content that’s most likely to yield results for advertisers. 

Whereas on DeSo, if you don’t like how @diamond shows you content, simply go to another app like @DeSocialWorld or @pearl that has a different algorithmic feed. I imagine in the future there will be a lot more control and fine tuning as well so as a user, you can add inputs to tell the algorithm what you prefer to see - this is the opposite of a big tech social media corporation that gets to decide for you. 

I also hope to see an algorithmic marketplace as well one day. Where app developers and machine learning researchers can pick from a library of models that have been thoroughly peer reviewed and tested, so then as a user, I can say “hey, I’m only going to use apps that have algos that were vetted and open sourced by the developer community”.

Oh and lastly, when you combine this with users outside of just DeSo, you can start to infer more unique data points from behavior of Ethereum or Solana users. This goes back to our social layer strategy. 

Lots of potential and opportunities to explore! It’s hard to imagine at this small scale, but it’s really cool to have this at the foundational stage. 

Many existing social networks today only moved to personalized feeds after getting hundreds of millions of users and raising billions of dollars. Whereas, we’re doing it from the ground up, and it’s fully open.

If you don't believe me or don't get it, I don't have time to try to convince you, sorry.

Co-founder and CEO of @excelsa\_coffee\_co&#x20;

Follow me on my current ten year focus:
Building a disruptive $10bn+ coffee company or bust.

Mission driven to serve a more mindful cup of coffee, combat climate change and lift up the farmers with a better coffee bean.&#x20;

[https://excelsacoffee.com (storefront)](https://excelsacoffee.com)

<https://excelsacafe.com> (franchises and cafes)

<https://excelsacoffee.org> (farms)
