Unfortunately, DeSo cannot start marketing before the infrastructure isn't ready (promoting the BTC treasury is a form of marketing too). Imagine you bring DeSo to the attention of the crypto community right now. Everybody was flocking into DeSo just to see that we aren't ready yet to handle so many new users.

I have seen this with other early stage alt-coins I've invested into in the past. All other projects were pumping but my coin wasn't pumping - but rather falling. But then the price exploded from one day to another once the team had delivered.

Expect a good price increase starting around 10 to 14 days before Focus launch. Expect $DESO to switch to exponential price increases after the launch of Focus.