I remember making this comment about a growth hack probably a year ago now, it was something around getting a big story into mainstream media.

Along the lines of, 'this dog just made a million dollars', you want something that fills that 'cat up a tree' end of news spot. A million dollars may be a bit of a stretch, but perhaps 'this dog made $10,000 in a day'.

Something that people can not only relate to, but see themselves being able to do. It's not about being a celebrity, its about becoming a celebrity, or getting your 5 minutes of fame, and the financial reward for it.