In marketing strategy there is an adoption pyramid. 1% buys it as soon as he sees. 9% like it but "not now". 30% is the "soft no", that can be convinced.

If we just take the 5.5B social media users, that 1% is 55 million people. Just spend a minute imagining how this place will look like not with 550 people as rn, but with that 55M 🙂