I appreciate you as a community member here, and appreciate your responses.

There are two audiences - Devs, and End users.

The goal is to create explainers and content that appeals to both.

Our current ecosystem isn't sticky enough unfortunately to retain at a high enough % - a great new app experience will.

I do agree, there are many end user value props that need to be marketed clearly, and some of those are highlighted in my original post, and why I also posted asking for suggestions.