Thank you for writing this!
As someone who is in marketing and sales for sports betting industry I'd say it is very hard to sell people things they don't need. Let alone have them continue using it. Sports betting apps are throwing a ton of money to change the negative perception of betting. They are almost there. Couple of years since its been legalized and overall perception is beginning to be normal and casual.
Crypto is still considered a scam by wider population.
We on DeSo are dealing with something that hasn't existed before. Its a new monetized kind of environment, normal people that go to Target, watch Netflix, etc never experienced before and therefore don't think will ever need. They are scared to lose money, they may not want to buy and sell each other.
We are entering a new era of social media, where novelty is tiring. There are just too many things competing for attention and you cannot rely on thinking people will recognize how good your product is and come to you. You have to create that thirst and vibe and scarcity. Marketing does this on and on.