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BitClout 2.0 is a new trading platform that introduces the following new products and features:

Creator Coins V2. A re-imagined version of the hit Creator Coins product, which launched with BitClout 1.0. Every profile on the platform can have its own coin that anybody can buy and sell. We call these coins Creator Coins, and you can have your own coin too simply by creating a profile and enabling it. 

Creator Coins V2 solve all of the issues people had with the original bonding curve model by, among other things, transitioning Creator Coins to a fully-featured decentralized order-book exchange (The DeSo DEX).

Creator Coins V2 are fully backwards-compatible with existing V1 Creator Coins. All CCV1 coins will be transitioned over to CCV2 coins at launch, which will allow all CCV1 holders to earn $BITCLOUT rewards (more on this in the next bullets).

A New $BITCLOUT Coin. 1% of all CCV2 trading fees will accrue to a new $BITCLOUT coin.

A small amount of $BITCLOUT will be sold via Openfund, while the rest will be used to incentivize trading using a Blur-like incentive scheme.
Trading Incentives. BitClout 2.0 will distribute $BITCLOUT coins to incentivize trading and tight spreads, in order to build the critical mass of volume needed for the platform to become self-sustaining, and to maximize long-term trader retention.

Trading incentives will also aim to concentrate liquidity on the top coins, thus reducing the fragmentation of liquidity significantly, ensuring the top N assets are always getting enough action to be engaging and interesting.

$BITCLOUT distribution incentives will be perpetual, guaranteeing that the incentive to trade and to post remains long after the initial launch.

In order to claim trading rewards, traders must post once a day, improving content liquidity, not just asset liquidity.

All of this is something that BitClout 1.0 notably lacked, and something that we expect should significantly improve content liquidity and trader retention.

Creator Incentives. BitClout 2.0 will distribute $BITCLOUT coins to incentivize content from its top creators and their coin-holders, and to maximize long-term creator retention.

This will be done using a perpetual incentive that rewards coin-holders as well as creators when a top creator makes a post on a given day. This makes it so that creators' activity benefits their holders, in addition to themselves.

In order for a holder to be able to claim any $BITCLOUT rewards, both the creator and the user holding a creator's coin must have at least one post on the day the reward is to be distributed, further promoting content liquidity.

This is also something that BitClout 1.0 notably lacked, and something that we expect should significantly improve content liquidity and creator retention.

Decentralized Verification. A major issue with BitClout 1.0 was that verification of accounts was handled in a centralized fashion.

BitClout 2.0 will decentralize this process by allowing sufficiently high-clout accounts to verify other accounts, with all verification information stored directly on-chain.

In the event that a user verifies low-quality accounts, their verification chain can be invalidated by other high-clout users, thus protecting the integrity of the decentralized verification system.

We also expect that giving high-clout accounts the ability to verify other users will result in them forming a deeper connection with the platform.

Built on Decentralized Social. All profiles, all content including images and videos, and the entire social graph will be stored on the DeSo blockchain, meaning your social profile on BitClout 2.0 will be controlled solely by your private keys, just like you control your Bitcoin wallet.

This means that if BitClout 2.0 is successful, it will push us closer to a future where all of our content is truly owned by us.

A world where all of our content is stored directly on-chain, and controlled solely by our private keys, rather than the world we live in today where five megacorporations control the internet, and act as centralized digital banks for our most precious information.