Stop Obsessing Over Video Quality – Your Content is what matters.

Yesterday, I had an interesting conversation with Dr. Fabian from Kenyatta University about video content creation.

He asked me a simple yet thought-provoking question, and it got me thinking—most people are so obsessed with making videos that they forget about creating actual content.

Let me say this loud and clear: Content comes first.

You can buy the best camera, get the latest iPhone, or even rent high-end video production gear, but if your content lacks depth, value, or purpose, your videos will flop.

Content is not the video. Content is what you have in your head—your insights, knowledge, experiences, and perspectives.

The real reason for creating content is to inspire, educate, empower, or entertain. If your videos don’t do any of these things, then you’re just filling up the internet with noise.

So, before you think about upgrading your equipment, ask yourself: Is my content worth watching?

"A bad video with great content will always perform better than a high-quality video with zero value."

Focus on content first, video quality second. Think about that.