This is the biggest LIE: “If you build it, they will come”

In my very first DeSo blog article (🎉), I explain in detail why this statement is false and what actually needs to be done to gain a mass customer base for any product or ecosystem.

https://desocialworld.com/u/MazScaler/blog/this-is-the-biggest-lie-if-you-build-it-they-will-come

I explain why Product-led-growth (PLG) is a misconceived strategy in getting mass adoption and what else is needed to sustainably grow an engaged user base.

I also touch on Product-market-fit (PMF) and how customer retention can be used to accelerate adoption. 

What do you guys think, agree or disagree? ❓


Calling out builders - I'd love to get your perspectives here. Very open to have my ideas thoroughly challenged or built upon.

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Thank you for writing this!
As someone who is in marketing and sales for sports betting industry I'd say it is very hard to sell people things they don't need. Let alone have them continue using it. Sports betting apps are throwing a ton of money to change the negative perception of betting. They are almost there. Couple of years since its been legalized and overall perception is beginning to be normal and casual.
Crypto is still considered a scam by wider population.
We on DeSo are dealing with something that hasn't existed before. Its a new monetized kind of environment, normal people that go to Target, watch Netflix, etc never experienced before and therefore don't think will ever need. They are scared to lose money, they may not want to buy and sell each other.
We are entering a new era of social media, where novelty is tiring. There are just too many things competing for attention and you cannot rely on thinking people will recognize how good your product is and come to you. You have to create that thirst and vibe and scarcity. Marketing does this on and on.

Great post, Maz. The spirit is clearly that building is only one part of the equation.

"If you build it,  [ and, and, and : 

· it's solving a problem or is a vitamin to improve 
· it solves a large enough problem that VCs can look to get a return ( number of customers and size of problem )
i.e.
Several massive enterprise contracts
Thousands of medium-sized deals
8 billion people needing Coca Cola

· and it can be done at a fair price
· and it can be productized
· and it's accessible for the people who need it
· and it's marketed in an understandable way
· etc..

.... then -> they will come" 

A product isn't a business, great products are required for business. 

Looking forward to your next blogs


@Vibehut: Vibehut.io
UseHappen.com
Clutch.ca

calendly.com/vibehut

DeSo GPT: https://chat.openai.com/g/g-mEZxtXqQk-desogpt

A look at ways to make CCs Valuable:
Subscription Primitive DIP #204
https://github.com/deso-protocol/dips/discussions/204

CC 2.0 https://diamondapp.com/posts/debfe6f54159cdc2399f050d879a09383f9f98d73e75acfb0c4a7175f3f6f072

Measure of Cash Flow
https://diamondapp.com/posts/668c6e18902c0bf49a770872c6b1a11a0e9e932750c7a5d36e4b89caa107d7b1?tab=posts