https://openfund.com/d/Post2EarnDAO Funding Round 4 is open. 

5.5+ kUSD sponsor funds distributed to engaging DeSo creators. Check the latest status here: https://post2earndao.com/Statistics

60+ USD has been distributed as dividend to our @openfund DAO coin holders



@desocialworld 's sponsors: @seelz @nftz @olivermccann @the_devil @wearealldeso

Team: @edokoevoet @erwinwillems @przemyslawdygdon

## Post2Earn in a nutshell

Post2Earn is a revolutionary web3 concept where advertiser revenues are distributed to creators instead of to Social Media corporations.  

## Problem: You create, but Social Media corporations own & monetize your content

Today, over 4 billion people are using Social Media apps. In total there are around 50 million content creators that earn money. This implies that the large majority (99%) does not earn money on Social Media. It’s the large Social Media corporations that earn enormous amounts of advertising revenues, based on the content created by billions of people. 

## Solution: You create, and you own & monetize your content

- Post2Earn identifies creators that produce highly engaging content, and financially rewards them for that. To enable this we use native features of the [DeSo](https://deso.com) (Decentralized Social) blockchain.

- Each creator owns his/her content: Stored secure & immutable on the blockchain
Open-data blockchain: We can measure, in large detail, how engaging the content is, that a creator has posted on-chain 

- Each creator has an on-chain wallet: Financial rewards can be transferred to that wallet

## Value: Who benefits from Post2Earn
In our Post2Earn implementation there are only winners:
- Creators earn for highly engaging content
- User retention improves because there is better content
- Advertisers get user attention for their brand
- Applications generate more user traffic

[DeSo](https://signup.deso.com/explore) applications like [DeSocialWorld](https://desocialworld.com) & [Diamond](https://diamondapp.com) (decentralized Twitter), [NFTz](https://nftz/me) (an NFT platform) and [DeSoFy](https://www.desofy.app/) (mobile app) all have an interest to attract and retain users. We make Post2Earn available for ALL applications built on top of the DeSo blockchain, because
- More creators are attracted and retained if more applications are using Post2Earn
- Sharing Post2Earn is much more “innovation efficient” than each application creating a Post2Earn like implementation of their own

## Our Product - How does Post2Earn work?
Broken down in some basic steps:
1.	Creators use a DeSo application to make a (blog) post or write a great comment
2.	An algorithm measures the engagement on that content
3.	The algorithm ranks creators based on most engaging content
4.	The advertiser funds are allocated based on that ranking
The algorithms fully leverage the open-data character of the DeSo blockchain. For each post, quoted post or comment a creator makes, we measure all details: The application used to make a post, the number of likes received, the number of diamonds received, who gave the diamonds, etc. 

The algorithms use that data to create a ranking, but it also uses a set of parameters. The parameters determine in how far a like is worth more than a diamond, whether 1 post receiving 6 diamonds is worth more than 6 posts receiving 1 diamond each, etcetera. Each application using Post2Earn will be able to define its own algorithm and parameter set.

## From PoC to MVP: DeSocialWorld is the first Post2Earn customer
[DeSocialWorld](https://desocialworld.com) is already using the Post2Earn service for 3 quarters now. Initially they partnered with [@Seelz](https://desocialworld.com/u/Seelz) and now with [@NFTz](https://desocialworld.com/u/NFTz) as their advertiser. In that period they’ve awarded 1200+ USD to the most engaging creators. 

The initial Proof of Concept (PoC) was based on the fact that a creator would get 0.025 USD per post/comment made on DeSocialWorld. The biggest PoC learning was that it increased creator activity, but not necessarily increased the creator post quality. 

After 23 weeks DeSocialWorld switched to Post2Earn based on quality, which operates as their Minimum Viable Product (MVP). It doesn’t only count the posts, but also measures the engagement received on that post, and ranks on engagement instead of number of posts. 

## Our roadmap: From MVP to Full Service
The following items are key in our roadmap towards a full service
- Automation – The entire Post2Earn workflow will eventually be automated, including the transfer of advertiser funds to the creators and on-chain messages summarizing how advertiser funds were distributed
- Configuration – Each application using the service will be able to configure the ranking algorithm to its own needs. On a secured section of the service website they can set the parameters as they see fit
- Subscription -  A subscription model will be implemented, where the fee for an application to use this DAO service is related to a tiny fraction of the advertiser funds distributed for that app. This approach is chosen to lower the entry barrier for apps that are only able to attract small advertiser funds, but do want to leverage the full service. The DAO will receive this fee and make this (partially) available for dividend distribution to DAO coin holders
- Analytics – The website will show ranking and analytics focused on the following personas: creators, applications, advertisers, DAO coin holders and the Post2Earn service in general. Certain data sets will be available in an access-controlled section only. 
- Scalability – As the service matures there’ll be an increasing focus on elements such as security (e.g. protection of advertiser funds), continuity (e.g. 24 x 7 availability of the service) and compliancy (e.g. transparency on all funds distributed)

Last, but not least we describe the maturity levels we foresee for the algorithms:
- Level 1 (completed): counting posts made via an app
- Level 2 (live): rank based on a weighted average of interaction received on a post
- Level 3 (in progress): take into account the characteristics of creators that deliver interaction to the posts
- Level 4 (planned): include a quality / readability score in the algorithm using a SaaS service such as https://readable.com/pro/
- Level 5 (optional): include non-chain & cross-chain elements into the ranking 

## Rounds
**Round 1 - 11 kUSD (development starts once Round 1 is closed)**

Round 1 deliverables are current state plus:
- Automation for 1st customer (DeSocialWorld)
- Improve post2earn algorithm
- Show basic dynamic rankings and analytics on https://post2earndao.com 
---
**Round 2 – 29 kUSD (will open once Round 1 deliverables are completed)**

Round 2 deliverables are Round 1 end state plus:
- Serve 2-5 customers with the Post2Earn service
- Enable web-based configuration of the algorithm (per app)
- Manual charging of subscription fees for using the service
- Dynamic rankings for creators, advertisors, investors and applications on https://post2earndao.com 
- Enable level 3 Post2Earn algorithm
---
**Round 3 – approx. 99 kUSD (will open once Round 2 deliverables are completed)**

Round 3 deliverables are Round 2 end state plus:
- Service available for 25+ customers
- Automated payment of subscription fees
- Access controlled sections for various stakeholders
- Marketing of the Post2Earn service in the web2 and web3 space
- Service is implemented as per scalability requirements
- Enable level 4 Post2Earn algorithm
- Proposal for Round 4 voting created
---
**Round 4 – scope, amount and timing will be voted on as per DAO proposal**
We will be able to shape round 4 once Round 1-3 have been delivered and we’ve measured the growth of DeSo DAU, Post2Earn service customers, and amount of advertiser funds allocated via the service.

We expect level 4 to be less about the technical and functional development of the service, but more about:
- The marketing of the service (to multiple personas mentioned)
- Collaborations with applications to attract advertisers
- Creation of a network effect (between applications, advertisers and the DeSo blockchain)
- Business innovation of the service (based on requirements from advertisers, applications and DAO coin holders)

## Distribution
Any DeSo application can use the Post2EarnDAO service. Each application pays 5% of the advertiser funds distributed for that application. From these 5% subscription fees:
- 3% is allocated to the DAO treasury to operate and innovate the service
- 2% flows back as dividend to the DAO coin holders (proportionally) until “eternity”
Any DAO coin holder can request that their dividend be withheld (not distributed to them). Non-distributed dividend will be used to innovate the service. 
DAO coin holders will be involved in future decision making on the percentage of subscription fees and the distribution of that 5% to the DAO and the DAO coin holders.

The token price will be determined per Funding Round. The price within a round is fixed, but each round will have a higher fixed price than the previous round. That price will be set at the start of each round and is related to DAO progress (functions and subscriptions) and DeSo progress (MAU). For Round 1 the price will be 0.01 USD.
Post2EarnDAO does not start from scratch. It builds upon the fundament created by DeSocialWorld in the past 9 months. This value is appreciated as 6% Founder percentage.

## Team
[Edo Koevoet](https://www.linkedin.com/in/edokoevoet/) is the Founder of Post2Earn DAO. He has extensive experience as International IT program manager shaping IT programs up to 40 mio EUR. He´s been on DeSo since April 15, 2021 and is also the founder of [DeSocialWorld](https://desocialworld.com)
For the creation of this DAO service, Edo can rely on key members from the DeSocialWorld team such as [Erwin Willems](https://www.linkedin.com/in/erwinwillems2/) and [Przemyslaw Dygdon](https://www.linkedin.com/in/przemyslawdygdon/) also known from DeSo projects such as the [WhatsMy](https://desocialworld.com/u/WhatsMy)-family of services). Combined, they have 5 years of DeSo building experience and 2 years of Post2Earn experience.

Even though key people from the DeSocialWorld team are behind this DAO, we want to stress once more that the vision is to deliver this as an automated, subscription based Post2Earn service, open to ANY application built on the DeSo protocol. 

