To attract new people and bring awareness to this platform, the key strategy is to launch marketing campaigns and get top tier exchange listings.

But first, simplify onboarding to 1-3 steps.

Should just be:

Step 1 - Create an account

Step 2 - Verify you are real

Step 3 - Welcome to focus

How hard can this simplification be?

Then, just provide tutorial prompts after joining, if necessary. Not everyone wants to learn the trading aspect right away and if they do, it should be in their own time.

If I'm the founder and I've got a huge treasury, 30 years runway for example, and I truly believe in my platform, then of course I'd do paid marketing right away, because I believe my platform is great, and I want to ensure virality.

I'd also hire more staff to speed up productivity, aswell as a dedicated community live support chat team, also embed OOH Ai, with a view to respond to troubleshooting within 24-48 hours.

The ROI from that should be atleast 10x if I'm long-term, shouldn't it?

Makes sense to me anyway, surely this is the direction the team will go.