Focus is a new type of social network that mixes crypto speculation, social media, and generative AI. Focus is built from the ground up on the state-of-the-art Decentralized Social blockchain, aka DeSo, which is backed by Sequoia, Andreessen Horowitz, and Coinbase. Focus introduces new ways for creators to monetize and leverages a new kind of viral mechanic we call the social airdrop to maximize retention and solve the cold-start problem.